It’s said that pictures can say a thousand words – surely this must be every marketers dream! Content marketing was a bit hit in 2011 but in the ever changing world of digital marketing things are always moving, and we at B4D think that visuals are going to make a lot of head way in 2012. Read on for some top ways to get started.
This is one of the newer social media platforms and allows users to take photos from (almost) any webpage and put them on a virtual pinboard. It’s great for pulling together ideas and acts as an visual storage repository for those ideas you don’t want to forget. And! users can ‘re-pin’ the photos which means that the potential of your network is HUGE.
Infographics
Move aside charts and line graphs, infographics display information in whole new ways, typically using beautiful typography and themed to complement their content, they provide and interesting way to present information that also entertains. Infographics provide the perfect way to introduce a little bit of fun or humour into what you do. Check out some amazing examples at visual.ly
Augmented Reality
Apps like Layar allow developers to take objects and give them a new lease of life by adding extra digital content when scanned with a camera. Basically like a super QR code, that doesn’t even have to be a code. By far the coolest use so far is Wikitude Drive, an AR Sat Nav that puts you on the road so you can see where you’re going for real.
Now although this is only for iPhone users (grumble grumble), it is the most popular app to be associated with the vignette-y photos that have been cluttering social media newsfeeds. The recent trend for retro looking photos has given a new way for companies to share photos on a much more personal basis. (Rumoured to be out soon for Android – finger crossed!)
We hope you enjoyed our quick run down of some of the visual media tools out there in the deep, dark webspace. Let us know what visuals you like or what you currently use.
How very Pinteresting – I was reading up on Pinterest recently and the stats are incredible. Pinterest accounts for 3.6 percent of referral traffic, while Twitter just barely edged ahead of the newcomer, accounting for 3.61 percent of referral traffic. In July 2011, Pinterest accounted for just 0.17 percent of referral traffic.
All this in just over 2 months is very very impressive – and out of the 10.4 million registered users 97 percent of those users are women… so maybe there is a lesson there? Women pick-up new web trends quicker then men? Maybe… maybe not..
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