Now this is an interesting article from Erick Schonfeld about a startup company Path
Buzzy stealthy startup Path, which was founded by ex-Facebooker Dave Morin and Shawn Fanning, finally launched its mobile app tonight. It is a private photo sharing iPhone app similar to Instagram or PicPlz, except that it makes sharing photos more difficult than it needs to be.
Path is designed to share photos with only your closest 50 friends, primarily through the app itself. You can’t Tweet out links to your photos or share them on Facebook. It is very much for personal photos and private moments, the kind of pictures you share with family and very close friends. The problem with Path is that for many people, those family members or friends don’t necessarily have an iPhone. They can still see the pictures on the Web, but you really need the app to place photos back into other people’s streams.
In other words, the Shutterfly network (the people with whom you share your wedding and vacation photos) are probably not going to be using this app. Instead you are going to find the same people you share things with on Twitter and Read more…
For so many companies in the digital market place today one of the key digital advertising and marketing goals is to be number one on search engines such as Google, Bing, yahoo and the like. This is not new information, it is pretty obvious if you sit in marketing, if you get your website to the top, you get more customers, more customers more sales = more profit. simple. But for businesses who rely on the Search Engine Results Pages (serp’s) what happens when you and Google have a little falling out?
