A Guide to SEO for eCommerce Websites
Among the different genres of websites, ecommerce portals are the most difficult to optimise. Reasons range from the huge number of pages present in these sites to limitation in textual content. However, if you know certain tricks, ecommerce sites can be optimised very effectively.
With ecommerce sites, content is usually found in the form of product descriptions. Never ignore the importance of product descriptions for your ecommerce site. Search engine spiders do not read images as well as they read text. It’s also a good idea to optimise the product descriptions for your target keywords.
Titles or names of the products listed on each page provide good scope for SEO. Be sure to use commonly searched terms along with the product name. For example, if you offer a beautiful turquoise coloured dress in your store, you get better results if you use “blue-green dress” as the product name instead of “turquoise dress” because more people are likely to use blue, green or blue-green when they search for a dress of this colour.
Website navigation is an important component of SEO. So, you need to categorise your products based on different categories and make them easy to locate on the site. Avoid using a lot of sub-pages and ensure that all categories can be accessed from the home page.
Submit your business to Google Places. This is a local geography based search. Optimising on the location is a great SEO trick. You can give in details about your business and optimise by using the right keywords so that your website turns up in local searches.
Connect with target customers on social media and share links to your website on relevant communities. On your website, create interesting write ups about the products, and encourage sharing by including calls to action and prominent social media icons.
Sharing adds dynamism to your website, and helps it rank better.
SEO Best Practices for ecommerce Websites
Never copy a product description, not even from the manufacturer’s site. Keep it original, unique and very interesting. This applies for titles as well. Also, make sure that content is not duplicated from one page to another.
Review pages are dynamic in nature because of the comments and feedback posted by users. Since search engine spiders like dynamic sites, make sure that you do not forget to add review pages to your ecommerce store.
Do not neglect the importance of keyword in the URL of your website.
Always keep in mind that SEO translates to better business, multi-fold increase in profitability and a constantly increasing client base. If you need help building an effective eCommerce SEO strategy, then contact us and let one of our digital superheros help you!