Get your business up to speed with social media

If you’re not already using Social Media Marketing to connect with customers and generate traffic to your site you’ll soon be dropping down Google’s rankings and losing business. Social Media is now an essential part of the marketing mix.

Our social media training is specific to each client but as a rule here is a guideline of what we cover:

• Social media landscape, context and trends
• Overview of the new online world
• Looking at consumer and business use of the social web
• Developing the effectiveness of social media marketing and measuring its value
• Understanding the effect of social media on search marketing
• Developing killer content – and understanding available tools and publishing technologies
• Understanding tone and style suitable for different online environments
• Understanding ratings and reviews and handling negativity online
• Responding in social media – the rules of engagement
• Community management principles; what strategies to employ to engage with communities
• Understanding proactive PR opportunities