What is Pay Per Click Advertising?

The actual term ‘Pay Per Click’ means just that, it is paid for advertising which is based on a charge everytime someone clicks on your advert.

Pay Per Click (refered to as PPC) adverts can be found at the top of search engine results pages, normally within a slightly shaded area. Quite often you will see three adverts at the top of your page, but this can vary depending on how many advertisiers there are and what the search query is.

The most popular platform for PPC advertising is Google AdWords. For the majority of businesses we recommend making a start in here and expanding out to other systems as and when you are ready.

The way PPC works is similar to that of an auction – you bid on what are called ‘keywords’ (essentially search phrases which potential customers might enter in to their search engine) and tell the search engine how much you are willing to pay to appear in a particula position on the page. You are then competing against other companies who want to appear on the page for the same keywords. There are many other elements which impact where you appear and this is what Born4Digital’s experience will work hard to reduce the cost you pay for the position you want to appear at and the enquiries/sales you want to achieve.