What is PPC and how can it help Boost Your Business?
PPC or Pay Per Click is a very effective online marketing method in which you place your ad on a website but don’t pay for its mere presence on the web page. Rather, you pay for every visitor to the page who clicks on your ad and is diverted to your website. In other words, you only pay for your ad’s performance. So, it is essential to place your PPC ads on web pages where maximum number of highly targeted customers can see it so that the ad diverts large volumes of traffic to your website without having to pay for unproductive clicks. This is where the expertise of an online marketing company comes into picture. From the point of view of your business, PPC can be your trump card for more than one reason.
More target traffic to your website
The main advantage of PPC is that your business website receives large volumes of highly targeted customers. So, you get more scope to employ conversion tactics and increase your client base. The good thing is that you can increase traffic to your website using different ways simultaneously.
Increased visibility on search engines pages – PPC ads can be placed on search pages of popular search engines such as Google and Bing. If you spend sufficiently and use the right keywords in order to push your ad to the top of these pages, your website receives enormous visibility. Subsequently, traffic increases.
Optimisation of keywords – PPC allows you to use multiple keywords, some of which you might not be able to use on your website, lest your web pages sound over optimised. So, you can use limited number of keywords in your website and include more variations in your ads. You can use this feature to bring in diverse groups of target traffic to your website.
Exposure for target audience – PPC drives traffic to your website by exposing your ad to target customers repeatedly in a method that marketers called “Remarketing”. When an efficient online marketing company optimises your ads, they keep coming up on search pages and your target audience is constantly exposed to them. Such repeated exposure manipulates your target audience into clicking on it and visiting your website.
Organic SEO – PPC is a strong way of implementing organic SEO. As the traffic to your website increases because of all these factors, its SEO rank increases with it.
A better SEO rank is always a positive development because it creates an impression of efficiency and reliability for your business. A good SEO rank enhances the visibility of your website, which in turn brings you more target traffic. Together, all these factors increase the profitability of your business.
Unlike any other method of advertising, PPC gets you almost instant results. You can notice results within a day, if your ad is well formulated and uses strong keywords. If the ad does not perform well, you can make immediate changes and improve its effectiveness. In addition, you get a great ROI because you pay for performance and not for passive marketing. You have the freedom to target geographies that constitute your majority customer base.
Most importantly, you are on an equal footing with major brands and competitors. An efficient online marketing company can reap rich dividends for you by implementing your PPC campaign smartly.
If you want to know more about Pay Per Click Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPC. Contact us today and book a free consultation with one of our PPC experts.