Web Design Company http://www.born4digital.com Web Design, SEO and Social Media Marketing Thu, 20 Mar 2014 15:38:13 +0000 en-US hourly 1 http://wordpress.org/?v=3.7.5 5 tips to spring clean your websitehttp://www.born4digital.com/site/socialmedia-marketing/5-tips-to-spring-clean-your-website/ http://www.born4digital.com/site/socialmedia-marketing/5-tips-to-spring-clean-your-website/#comments Thu, 20 Mar 2014 15:38:13 +0000 http://www.born4digital.com/?p=3613 It looks like spring has finally arrived? At long last your legs can see daylight again and now […]

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It looks like spring has finally arrived? At long last your legs can see daylight again and now is the time of year when we get the urge to clear the garden, clean the house and wash down the windows.
But have you cleaned the cobwebs from your website lately? Here are five spring cleaning tips to apply directly to your website.

5 tips to spring clean your website…

Start on the exterior

Visually, all websites can always do with a bit of fine tuning every now and again. The thing you really have to consider and focus on is your visitor’s experience!

Have you heard of the Blink Test? Look at a page on a website for about five seconds and then look away. What do you remember? What can you say about the business? Do you have any idea of the services or products or services on offer?

Have a Clean Out

Is your website crammed to bursting point? Have you heard of the expression less is more?

If your website has too much information on it then it can get confusing and result in an information overload for visitors to your site.
To be more specific a general clean up and tidy up can do wonders for your website, so if your website can be cleaned up, lined up and sorted out to make more of an impact then do it. You don’t have to get rid of the “excess” information entirely, maybe split it up a little and streamline your site, perhaps make some extra pages so it isn’t so muddled.

Why not focus on pages like your About Us Page for instance. Could it be broken down into two separate pages? One for your company background and one for your team page? This can also be great for search engine marketing!
More pages = more keywords + a better experience for your visitors (less text to read on one page). It’s a win win situation!

Do you need an update?

Does your website need a bit of refresh? Wait! Before you do a complete redesign, in many cases all that you need to do is a little tweaking here and there. Sometimes a simple update like changing the background colour can have a huge impact.

The important thing is, whilst you are using your broom to clean up the cobwebs in the deepest darkest corners to also do some thinking, and get objective opinions from colleagues or those outside of your business on what could spruce your website up a little.

Recycle old content

Out with the old and in with the new! Content that is a little past its sell by date doesn’t need to be binned completely – a simple re-write of what you have in place already can do wonders for your existing website, as long as it isn’t completely irrelevant in the ever changing business world.

Often old content can be reused to illustrate a point, give examples, or add more detail to new fresh content.
There are many types of new content that can be incorporated into some of the old material you already have?

  • eBooks – Why not grab a few of your older blog posts and make them into an eBook for your visitors. You can add new facts and information that is relevant so you have something that is truly worth sharing!
  • Social media updates – You don’t always need to have positively brand new content to post on the social network sites. Re-posting or re-sharing some of your golden oldies on your business Facebook or Twitter pages can be done with no backlash! Some people may indeed even be pleasantly surprised to catch an article or something they may have missed previously.
  • Video’s are all the rage these days so why not add one to your website – this could be of your team at work, a welcome from the director or a case study.
  • White board animations can sometimes create a young image on an old website so something else to consider

And finally ….

Check the maintenance on your website, is it running as fast as it should be? Do the pages load quickly and efficiently? Is your website responsive – does it show well on the iPad or iPhone? These are all small but essential things to consider when you are spring cleaning your website.

If you want to know more about web design spring cleaning, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Why your website should be mobile readyhttp://www.born4digital.com/site/mobile-development/why-your-website-should-be-mobile-ready/ http://www.born4digital.com/site/mobile-development/why-your-website-should-be-mobile-ready/#comments Wed, 04 Dec 2013 11:31:07 +0000 http://www.born4digital.com/?p=3497 Business history is littered with once-thriving businesses that have lost out because they dug their heels in and […]

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Business history is littered with once-thriving businesses that have lost out because they dug their heels in and didn’t conform to new technology. It has been written in numerous places that you MUST have a mobile device friendly website.

Many people think why?

Just look at the new technology that is hitting our shops on an almost daily basis and also look at how business technology has evolved over the years.  Gone are the “brick” size mobile telephones which put Dom Jolly to shame; everyone either has a smart phone or iPad or portable device; making the desktop PC or laptop a thing of the past.

It is a common belief that all websites look good on a mobile device but with the resolution changes and download times unfortunately this couldn’t be further from the truth.

There are clearly some clear disadvantages to having a site optimised to be mobile friendly including :

  • More complicated design. Your mobile website must be designed to work on all mobile devices separately.
  • More content management. A mobile site is a separate entity and would require you to pick and choose what information from your website would be included and how it should ultimately be presented.
  • Sub-standard web browsing. A smartphone may offer convenience because of the practicality of its size, but it doesn’t in essence offer the best Web browsing experience.
  • Connectivity is Unreliable: Mobile Internet Protocol is however less reliable than regular Internet protocol.

There are some obvious advantages however to having a mobile friendly website; these far outweigh the disadvantages; with the main ones being :

  • Improved user experience. Mobile sites are made to perform and look better on the numerous mobile devices available.
  • Faster page loads. This is the main reason that people leave websites normally anyway whether on a mobile or otherwise so faster page loads equate to longer visits.
  • Branding Consistencies: Provides a constant look and feel for your business.

Responsive web design is a term used which utilises everything in one package and is something that can be a great benefit.

With RWD you don’t have PC, tablet and mobile versions of your site. Your site will adapt to whatever device it is being displayed on.  Although RWD is still technically still in its infancy, many web design professionals are of the opinion that RWD will become the industry standard.

There are distinct advantages to RWD including:

  • Content will be “duplicate free”: You won’t have to worry about content being duplicated on SEO which is a big no-no with Google. A responsively-designed website means that content is only in one place.
  • RWD is recommended by Google This basically means that your site will show up before other mobile sites in search engines
  • Cost effective: The overall outlay of creating and managing a website is quite convenient for all site owners.

With so much business being conducted on the go these days and with iPads and iPhones everywhere you look shouldn’t getting a mobile friendly website be top of your Christmas list?

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Google Tube?!http://www.born4digital.com/site/google-tube/ http://www.born4digital.com/site/google-tube/#comments Mon, 11 Nov 2013 19:00:29 +0000 http://www.born4digital.com/?p=3474 Google have been looking to bring Google+ commenting to YouTube for some time. The concept is that it […]

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Google have been looking to bring Google+ commenting to YouTube for some time. The concept is that it will improve comments, make them more social and keep them better moderated. YouTube comments can be a mess, thus we have been really looking forward to this. It’s been a long wait since this was declared in September, however currently Google is prepared to roll the new commenting system to their video streaming service!

The rollout started in the US late last week, so you should be seeing some changes in your videos shortly. There is currently no word on when the new system will come to the mobile YouTube apps, however, it ought to be comparatively soon. Let’s step back and see how this update makes YouTube better, though.

http://www.youtube.com/watch?feature=player_embedded&v=bVGp8Z8Yb28

Comments you care about move to the top. Posts from the videos creator can appear at the top (as they are doing now), in conjunction with popular personalities, “engaged” discussions about the video, and in fact, people from your Google+ Circles.

You can join the conversation in public or privately: similar to on Google+ you can begin a public conversation that’s seen by everybody on YouTube and Google+, or keep things viewable to only individuals in your Circles. Replies are going to be threaded, making conversations simple to follow.

Better ways to moderate comments: YouTube creators will have new tools to review comments before they’re posted, block key words, or save time by whitelisting comments from specific users.

All you need to start out enjoying the new Google+ powered comments is to sign into your YouTube account, that has to be connected to your Google+ account.

Nobody seems to like change and the US is up in arms about this already and a petition has been created to change it back https://www.change.org/petitions/google-change-the-youtube-comment-section-back-to-its-original-form. With 8000 signatures already it appears that this collaboration isn’t a popular one at all.

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Google SEO Update : Hummingbirdhttp://www.born4digital.com/site/ppc-management-agency/google-seo-update-hummingbird/ http://www.born4digital.com/site/ppc-management-agency/google-seo-update-hummingbird/#comments Wed, 16 Oct 2013 10:23:17 +0000 http://www.born4digital.com/?p=3462 Whats up with this Google SEO Update? Google unveiled a big revamp of its search engine not so […]

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Whats up with this Google SEO Update?

Google unveiled a big revamp of its search engine not so long ago that affects (around) 90% of the search results worldwide by the Search giant. Called Hummingbird internally, the change to Google’s main search algorithm kicked in about a month ago.

“It is really big,” said Google search executive Amit Singhal.

The basics

  1. Better results for longer tail keyword inquiries: The public is becoming more seasoned at search as the years go by so they are comfortable adding more terms to their search.
  2. Voice command results : Voice-based search is becoming more important as people use smartphones more to find information.

The details

“The new algorithm makes search results more relevant and useful, especially when users ask more complex questions — something that has been happening a lot more in recent years, Singhal explained.

Google unveiled the change at the old Menlo Park, Calif., house of Susan Wojcicki, senior vice president of Google advertising. Google started in 1998 in Wojcicki’s garage. The company opened the space for reporters to announce its latest search efforts.

amit singhal
Google search executive Amit Singhal at the event on Thursday.(Photo: Alistair Barr, USA TODAY)
“We think about having 100 years to create the most amazing search opportunity. So we are 15 years in,” Wojcicki said Thursday.

Google dominates the multibillion-dollar Web search business, so any changes it makes to search are closely watched, especially by those in the Internet and advertising industries.

“Industries hold their breath whenever something like this happens because it changes the way search results appear,” said Sameet Sinha, an analyst at B. Riley & Co. “Google is such a significant part of traffic to most websites, so any change in algorithms is extremely important.”

Companies including Demand Media, TripAdvisor, Bankrate.com, Yelp and WebMD get a lot of their Web traffic from Google search results and some of these companies have been hit by changes in the company’s algorithms in the past, Sinha noted.

On Thursday, Google search executive Tamar Yehoshua showed off new voice-based queries by asking for a comparison of the nutritional benefits of olive oil compared with coconut oil. Google’s new search algorithm returned a result dominated by a long list of information comparing the two oils — all compiled by Google and shown on Google’s own website.

“If I get the information first on Google, maybe I don’t click through to WebMD anymore,” Sinha said. “There will definitely be some boats that will be rocked by this.”

Google revolutionized search by developing the PageRank system for ranking the world’s Web pages based on relevance, using an algorithm that tracked how many times those pages are referenced by other pages. In 2010, Google completely changed the system through an upgrade called Caffeine — and now the company has rebuilt it again with Hummingbird.

The change comes as people become more comfortable asking long, complex questions when they use Google to search the Web, rather than single words or simple phrases, Singhal explained in an interview with USA TODAY.

Google is also making the change to ensure its search results work well with voice-based queries. When people speak, rather than type on a computer, they use more complex phrases and Google had to update its algorithm to handle that, Singhal said.

Voice-based search is becoming more important as people use smartphones more to find information, Singhal and other Google executives said Thursday.

Ben Gomes, a top Google engineer originally from India, said that Google’s voice-recognition technology used to have trouble handling his mix of Indian and American accents. But now, he said, the technology picks up his speech accurately.

“Today, voice search is actually working,” Singhal added.

Original story from USAToday! If you want to know more about web design, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Advantages of HTML5 Websiteshttp://www.born4digital.com/site/mobile-development/advantages-of-html5-websites/ http://www.born4digital.com/site/mobile-development/advantages-of-html5-websites/#comments Tue, 04 Jun 2013 09:50:08 +0000 http://www.born4digital.com/?p=3434 The Top 5 Advantages of HTML5 Websites In this high tech digital age, it is important for businesses […]

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The Top 5 Advantages of HTML5 Websites

In this high tech digital age, it is important for businesses to ensure that they are up to date and easily accessible online. Websites tell your clients and customers more about your company and the products and services that you offer. They are the most important advertising tool for any type of business. If you’re going to create a site for your company then it would be a good idea to use the new and improved HTML5 technology.

Advantage #1: Adding animation and audio is now easier than ever

When you take a look at all of the top websites these days, they tend to have a wide range of features. Video, audio and charts are used to make the sites more appealing. Before HTML5 came along, it was a time consuming process adding animations to a site. Developers had to rely upon plugins and other third party programs in order to get them to work. However, HTML5 has functionality built into it, which lets you add animations without plugins. All you need to do is use the brand new HTML5 video and audio tags.

Advantage #2: Better interactivity

One thing that makes any website more user friendly is the addition of interactive features. Your visitors want to be able to interact with the site. HTML5 comes complete with the ‘canvas’ feature, which allows you to easily add interactive features. This feature also helps you to create much more dynamic websites.

Advantage #3: Mobile ready

More people than ever before are using their mobile phones to browse websites. Until now it hasn’t been overly easy to ensure that your website is mobile friendly. HTML5 websites can easily be altered so that they are ready to be viewed on mobile devices.

Advantage #4: More form options

Most businesses like to add forms on their websites. The form options have been a little restrictive up until now. HTML5 has introduced improved text inputs as well as a search field. Your forms will look a lot fancier and you won’t really need to use JavaScript much either.

Advantage #5: Staying ahead of the competition

HTML5 is the future. By ensuring that your website keeps up with the very latest technology, you will always remain ahead of the competition.

Overall, HTML5 is the best thing to happen to the web development world for a long time. Programmers will love the fact that they are able to write much cleaner code too. These are just some of the top benefits. If your website hasn’t yet taken advantage of HTML5 then now is definitely the time to do so.

If you want to know more about web design, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Toxic SEO Techniqueshttp://www.born4digital.com/site/search-marketing-agency/toxic-seo-techniques/ http://www.born4digital.com/site/search-marketing-agency/toxic-seo-techniques/#comments Mon, 20 May 2013 11:11:07 +0000 http://www.born4digital.com/?p=3416 Toxic SEO Techniques and How to Avoid Them In SEO there are techniques that work great and adhere […]

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Toxic SEO Techniques and How to Avoid Them

In SEO there are techniques that work great and adhere to the rules; then there are techniques that are a waste of time, a waste of money or just plain wrong. Aunty Google now takes a particularly strong line with some SEO techniques that even a few years ago were de riguer in the industry. Despite this, it is still common to find SEO ‘services’ being peddled on the internet that not only do not work – but that are actively toxic to your website. If you are paying someone to perform SEO for you, it may be a good idea to ask them what techniques they are going to use, so that you don’t end up paying good money for the honour of being penalised or blacklisted by Google. Your site is a reflection on you, not the company you hired. Here is what to avoid at all costs:

1. Hidden text: Hidden text refers to extra keywords and text inserted surreptitiously on your webpage, in the same colour as the background so that humans can’t see it. The idea was that the search engine bots would see it and rank your site accordingly. Unfortunately for the ‘black hat’ crowd, this is still true, although the ensuing results are precisely the opposite of what was intended. Google now has measures in place that will punish websites and their owners if it is found hidden text is used. Google also does not care if it was you who put the hidden text there or not. If you do not pay attention to web security you can become a victim of malicious hidden text programs and spamming techniques by all manner of dubious hackers. You can avoid these by adding extra security for your site, frequently regulating source codes and checking logs.

2. Doorway pages: A doorway page is a misleading link to your website intentionally made to direct traffic to your site. It is the classic bait and switch technique. The user sees the link, clicks on it to find out more information related to their search, but are led to a site that isn’t even remotely related to the link they thought they were clicking on. If you are having someone perform SEO for your site you need to specifically tell them you will not pay them for creating doorway sites to get more traffic to your site. If you think this sounds pretty dodgy you’d be right – it is.

3. Keyword stuffing: Putting searchable keywords on your page is always a good idea. No one denies this; and using meaningful keywords within your content is far more important than keyword meta-tags. However, do not use your keywords over and over on the site or randomly put them in sentences when they don’t make sense. Jamming keywords onto your page is likely to get you flagged as a spammer by Google’s ever vigilant tribe of robots – as well as irritating your site visitors. While you won’t get banned, your Trust Rank; which is a measure of your online credibility, is bound to suffer if you make a habit of this.

If you feel in your gut that the techniques used to boost your site’s position on the search engine list are dishonest, chances are high that Google and other search engines will think the same thing. A common sense ethical approach will always pay dividends in SEO. Your website could get penalised using shoddy techniques, or even worse your site could be banned from the search engine altogether. Don’t take risks with your web presence by dabbling in toxic SEO; stay away from these techniques and be aware of what anyone you hire is doing with your website.

If you want to know more about Online Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Choosing the right marketing automation softwarehttp://www.born4digital.com/site/search-marketing-agency/online-marketing-automation/ http://www.born4digital.com/site/search-marketing-agency/online-marketing-automation/#comments Wed, 01 May 2013 09:56:00 +0000 http://www.born4digital.com/?p=3406 Marketing is a key component of your business, and when putting together a marketing strategy you need something […]

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Marketing is a key component of your business, and when putting together a marketing strategy you need something that will be both versatile and powerful to reach your target market. When it comes to automated marketing software, you need something that can accomplish specific tasks, yet be user-friendly and scalable, as well as allowing you to report effectively on your past actions. The main purpose of automated marketing software is to streamline and manage your marketing efforts, while helping you save time. Good automated marketing software can also measure return based on marketing activities and improve your future marketing communication by allowing you to determine what approach worked and which fell short of the mark.

If you are contemplating investing in some marketing software, you should be prepared to put in a fair bit of preliminary research. The right software can be a real windfall to your marketing department – but among the gems are a good number of second rate applications that are cumbersome and inefficient; if not a downright hindrance to your efforts.

Before you start shopping around, it is useful to set your expectations of what you are looking for in a software package. You should make a decision on marketing automation software based on three components – capabilities, reporting, and complexity.

Capabilities

Before you start chatting with sales reps or scheduling any appointments to test automated marketing software, you need to know what you want in a product. You should make a check list of core capabilities you definitely need based on your current activities; such as scoring, tracking and lead development. You should also ensure that the software can create landing pages, send emails, and provide you with closed-loop reporting. As far as extra features, some programs come equipped with blogging platforms, calls to action, SEO analyzers and more. However, these can tend to increase the overall price, which may also be a factor to consider. The more whistles and bells an application has the more it is going to cost. While a program has to suit your company’s needs, there is no point paying for features you are unlikely to ever use.

Reporting

A marketing program needs to provide key metrics when it comes to reporting, which is probably where you should spend most of your time when making a decision. Some standard marketing reports you would want to look for include overall effectiveness, performance comparisons, and keyword performance. Make sure the metrics offered by the software are genuinely useful, and allow you to rigorously analyse your campaigns to build on past success and avoid old mistakes.

Learning curve

All new IT packages take a bit of time to get to grips with, even for the most technically minded people. Some, such as the Adobe Creative Suite, have such in-depth features that they have spawned an entire publishing industry in training manuals and beginner’s guides. The higher functioning your software, the more complex it will be to use – and thus the steeper the learning curve is likely to be. Choosing a simpler platform and using it to its complete potential could prove more beneficial than choosing complex software that you cannot use. This will very much depend on how you wish to use the software. If your marketing department is the domain of a handful of highly trained specialists, you might benefit from a complex program with armfuls of techie features. If on the other hand you need a user friendly application for broad use among your company managers and departments, a highly complex application might pose a training problem. A badly used tool is often worse than no tool at all – so bear your end users in mind before you make a purchase.

When choosing your marketing software, you need to be precise and only choose what will meet your needs. Other questions and considerations include CRM integration and price. How well does the package interface with your current customer database, accounting software, sales management software etc? Bringing these categories into play, along with the others listed here, can really help you make an informed decision regarding which package you choose from the many available on the market.

If you want to know more about Online Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.
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Email marketing tipshttp://www.born4digital.com/site/email-marketing-agency/email-marketing/ http://www.born4digital.com/site/email-marketing-agency/email-marketing/#comments Fri, 05 Apr 2013 09:44:52 +0000 http://www.born4digital.com/?p=3394 Tips for an Effective Email Marketing Campaign Emails are effective online marketing methods, especially because they are personalised. […]

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Tips for an Effective Email Marketing Campaign

Emails are effective online marketing methods, especially because they are personalised. When you email a person, you communicate with him directly, which definitely has more profound effects compared to ads and banners. However, in order to make the most of this marketing method, hire an efficient online marketing company that can help get you maximum results from the campaign.

Regularity

In the marketing world, there is something called “remarketing”. This means that you continuously expose your target audience to your products and services until they become curious enough to find out about them. Emails are a good way of achieving this end. Set a schedule and send emails regularly. Once in fifteen days is a good frequency for direct sales however if you are sending newsletters try sending monthly or even quarterly if you want to keep your customer engaged with you and your message.

Consistency

Email marketing is a powerful branding strategy. You can use it to build a strong brand personality and image for your business. So, the language, tone and presentation style you adopt in composing emails need to be consistent. Do not sound conservative in one mail and trendy in the next. You’ll end up confusing your target audience and will receive no benefits from the campaign.

Add a personality

Your emails should have a personality that the target audience can relate to. Bland and boring emails have no effect whatsoever on the reader. Make the content interesting and infuse your brand personality into every email you send.

Include all necessary elements

Emails used for marketing purpose should have certain basic elements. Never send an email without your logo, your mission statement and your business signature. Several businesses make the mistake of signing with something like “xyz team”, xyz being the company name. This does not make the best connection with the reader. Rather, sign using the name of the CEO, Director or the head of your company. When target audience receives communication directly from the top executive, the impact is much more profound.

In order to save time, create an email template containing all the basic information. Whenever you need to send out emails, you’ll only have to update the content. An online marketing company can help you create an effective template.

Offer unique content

Do not waste your time and your customers’ time by repeating the same information that you included in the previous email. Always bring in new elements in content. If you need to repeat some parts of the previous email as a reminder, do rephrase or present it in a different manner.

Incentivise

In today’s world, incentivising can get you anywhere. Use your emails to inform target customers about latest offers, special discount codes, coupons and other incentives. Hang that tempting line so that your customers bite the bait. Optimise on emails to connect with target audience and grow your clientele.

If you want to know more about Online Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Importance of Analyticshttp://www.born4digital.com/site/importance-of-analytics/ http://www.born4digital.com/site/importance-of-analytics/#comments Thu, 07 Mar 2013 10:27:03 +0000 http://www.born4digital.com/?p=3357 For a website to be successful, it has to constantly reinvent itself and fulfill the expectations of its […]

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For a website to be successful, it has to constantly reinvent itself and fulfill the expectations of its target visitors. In order to satisfy this requirement, you need to be aware of how many people visit your website, which pages are most visited, how many visitors convert into customers, what is the bounce rate, what are the sources of majority visitors, age group and gender of majority visitors and all such statistics.

Based on these web analytics results, you can decide the future course of action. If you don’t have the time to indulge in in-depth analysis of the site, you can outsource the job to an SEO company. Professionals bring out important information that helps in enhancing the effectiveness of your website.

The next level of web analytics

The importance of web analytics cannot be refuted. However, in order to obtain highly precise results, you need to fine tune web analytics into marketing analytics. This gives more targeted or narrowed down results.

So, what is marketing analytics?

Essentially, marketing analytics focuses only on the effectiveness of your online marketing campaigns. Web analytics, on the other hand, is focused on analysing the performance of your website on various fronts. However, web analytics and marketing analytics are not necessarily mutually exclusive processes. In order to obtain comprehensive details, both the processes need to be integrated. This way, you know what changes your website needs in order to optimise and provide an impetus to your marketing attempts.

Why is web and marketing analytics so important?

Web analytics helps you sustain and promote your website. Marketing analytics help you sustain and promote your business. According to SEO experts, you need both of these in order to be successful in the online world.

One of the major benefits of performing analytics is that you understand the behavioural pattern of your target customers. You can identify the geographies that bring the most number of customers, the hours of the day when business and traffic are at the peak, and what customers look for in your website.

Secondly, analytics help you understand where you stand in the market. You can compare the results of your analytics with the performance of your competitors and identify areas where you need to improve.

Thirdly, analytics give you a very important result called Average Visits Per Visitor (AVPV). This helps you understand customer loyalty and retention scenario of your business.

An SEO company can give you numerous such important data that helps you plan your on-page and off-page marketing campaigns, and connect with target customers on a more personal level. Analytics is one aspect that you should never ignore.

If you want to know more about Online Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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Enhance Your Online Brandhttp://www.born4digital.com/site/enhance-your-online-brand/ http://www.born4digital.com/site/enhance-your-online-brand/#comments Fri, 01 Feb 2013 11:46:53 +0000 http://www.born4digital.com/?p=3328 Tips to Enhance Your Branding Online Branding is an extremely important part of your marketing campaign. When done […]

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Tips to Enhance Your Branding Online

Branding is an extremely important part of your marketing campaign. When done right, branding can help establish a unique identity for your business and set you apart from your competitors. So, hiring an online marketing company for branding is an investment that is worth making. For best results, adopt different approaches simultaneously.

Website optimisation

Website optimisation includes several aspects and is not restricted to SEO. You need to choose a good platform to build your site. The website should be easy to navigate and should have a good basic structure. On page optimisation is very important. Keywords and diverse anchor texts need to be used effectively. In addition to SEO, the website needs to be optimised for enhancing the user experience.

So, how does optimisation help branding? It works on two levels.

  1. Firstly, SEO improves your SERP position, enhances visibility of your business and subsequently, brings you more traffic.
  2. Secondly, once visitors are on your site, the optimised elements on every page engage them, which increase the chances of a visitor coming back to your website. Both these aspects are essential to portray your business in a positive light and hence reinforce branding.

Social media

Social media is an excellent platform for branding. Begin by starting a blog. It helps you communicate with your customers on a more personal level and hence, convince them about your expertise more profoundly.

You can use a blog to build trust and goodwill for your brand. For this, you need to answer queries, reply to comments and engage in a friendly conversation with visitors. Additionally, a blog acts as an active lead generation platform. Social networking channels such as Facebook, Twitter and YouTube are very effective branding channels. Use them to reach out to your target audience and engage them effectively.

Although using social media seems very simple at the outset, you need to put in very careful planning and strategising in order to leverage the best benefits. A professional online marketing company can get you great returns because the professionals spend time to understand the mindset of target customers and start communications accordingly.

Press releases

Customers trust news and articles published on press release websites. Write creative and believable press releases and submit them to news sites. Try and get the press releases included in high ranking websites. For example, Google News is a good platform. Your brand value improves significantly if a piece about your company appears in such a news site.

Reach out to mobile Internet users

The number of people using Internet on their mobiles is on a steady increase. So, your website should be compatible with screens of different sizes. Responsive design is the best solution for this. Additionally, build business apps and offer them on major mobile platforms such as iOS, Android, BlackBerry and Windows Phone.

Use different kinds of content marketing channels

Branding boils down to content. You need to publish powerful and informative content to prove the expertise of your company and develop trust. Create eBooks, newsletters, ezine articles and tutorials to reach out to different target customers. Leverage the benefits of video content.

An efficient online marketing company can establish your company as a powerful and reliable brand by leveraging the potential of various online branding methods.

If you want to know more about Online Marketing, we can help! Born4Digital ltd, is a web design company in bournemouth, specialising in SEO and PPCContact us today and book a free consultation with one of our Online Marketing experts.

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