Internet shopping  The main goal of e-commerce design is turning visitors into buyers. We all know that marketing a business can be expensive, but without it a small business can suffer a lot. Now-a-days lot of people use search engines to choose products and services that are available through e-commerce web portals. Hence it is very important to choose best user friendly design for an e-commerce website. Therefore, the main challenge before the web designer is to carefully examine the user experience from start to finish.

Main ingredients of “User Friendly Website”

  • UX umbrella – A successful e-commerce site falls under the UX umbrella – user experience design and interface design.
  • Searchability – Visitors are going to be searching for the items they wish to purchase from the site. A search box on the site will help finding  exactly what they’re looking for, it allows visitors as much flexibility to access the store items as possible.
  • Product Showcase – That displays well the product photos, description, price, color, quality, dimensions, weight, and so on.
  • Shopping cart -  It is always advisable to have a well functioned shopping cart that allows visitors to add/delete items for final payment.
  • Credibility – The site should ensure the security of potential customers when they fill-up their payment details. This can be achieved by giving reputed payment gateways and displaying up-to-date SSL certificate, informing the customers that “we never share your personal information”.
  • Contact Information – Helps customers to contact customer service team directly.

Smaller stores believe their website needs to be designed similar to bigger stores. Born4digital helped many smaller stores in making true of their dreams. E-commerce software is being constantly improved by our team of qualified e-commerce professionals. We have carefully analyzed and included these features in all our packages and our prices are very competitive along with very flexible terms.


It looks like spring has finally arrived? At long last your legs can see daylight again and now is the time of year when we get the urge to clear the garden, clean the house and wash down the windows.
But have you cleaned the cobwebs from your website lately? Here are five spring cleaning tips to apply directly to your website. Read more…


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google tube

Google Tube?!

Google have been looking to bring Google+ commenting to YouTube for some time. The concept is that it will improve comments, make them more social and keep them better moderated. YouTube comments can be a mess, thus we have been really looking forward to this. It’s been a long wait since this was declared in September, however currently Google is prepared to roll the new commenting system to their video streaming service!

The rollout started in the US late last week, so you should be seeing some changes in your videos shortly. There is currently no word on when the new system will come to the mobile YouTube apps, however, it ought to be comparatively soon. Let’s step back and see how this update makes YouTube better, though. Read more…


Whats up with this Google SEO Update?

Google unveiled a big revamp of its search engine not so long ago that affects (around) 90% of the search results worldwide by the Search giant. Called Hummingbird internally, the change to Google’s main search algorithm kicked in about a month ago.

“It is really big,” said Google search executive Amit Singhal.

The basics

  1. Better results for longer tail keyword inquiries: The public is becoming more seasoned at search as the years go by so they are comfortable adding more terms to their search.
  2. Voice command results : Voice-based search is becoming more important as people use smartphones more to find information. Read more…

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