Archive for August, 2010

Number one search on Google | Good and Bad

By on August 31, 2010 in Search Advertising, SEO with Comments Off

number one search googleFor so many companies in the digital market place today one of the key digital advertising and marketing goals is to be number one on search engines such as Google, Bing, yahoo and the like. This is not new information, it is pretty obvious if you sit in marketing, if you get your website to the top, you get more customers, more customers more sales = more profit. simple. But for businesses who rely on the Search Engine Results Pages (serp’s) what happens when you and Google have a little falling out?

After reading this article by e-Consultancy you may just change your online SEO tactics, hopefully for the better.

For more information on Search Marketing or if you are looking for support from a dedicated digital agency then contact us for more information

Bournemouth Social Media Marketing Problems

By on August 5, 2010 in SEO, Social Media Marketing with Comments Off

The Social Media Marketing Dilemma

social-media-marketing-agency-Bournemouth

Social Media Marketing: So you have a solid pay per click campaign, you have an internal or external search marketing team working around the clock pushing you to the top of all the major search engines and your e-mail campaigns have a great conversion rate. All is well in the life of a marketeer, you sit back and take a minute to reflect on all your hard work. But what’s this, people are discussing your brand, products and services on-line through social media platforms such as Facebook, linkedin and Twitter (and the rest of course) but you dont have time to keep an eye on your brand discussions and certainly dont have time to reply to them all. So the obvious solution is to hire someone full-time to look after the brand personality across all social media platforms. Easy! Well no, not really. Read more…